Agile Social Acceleration
How we rapidly built audience engagement and competitive advantage through agile, insight-driven social media execution to reach 6M+ views in less than a year.
Who are they?
The company
A leading global semiconductor company powering high-performance computing and graphics solutions. Its technologies support everything from cloud infrastructure to gaming experiences. With a growing focus on enterprise, the company drives innovation that delivers performance, efficiency, and measurable business impact.
The situation
The company's Gaming business struggled with demand generation, heavily dependent on legacy social platforms and challenged to effectively reach emerging younger audiences.
Inability to generate sufficient demand was leading to declining performance and impacting overall company performance.
The problem
The team needed to strategically expand social media presence and demand without increasing resource demands, while effectively competing against rivals already leveraging emerging platforms with great success.
The solution.
What we did
We launched a new social channel using an Agile framework focused on rapid content iteration, testing, and performance optimization. Over the 9-month pilot, we prioritized authentic, cost-efficient, multi-platform content, strategically positioned against competitors, and leveraged partnerships for cross-promotion and extended reach.
The results
Within the pilot phase, we achieved substantial, measurable success.
Over 6 million views, significantly exceeding initial goals
260K engagements, demonstrating powerful audience resonance
Cross-platform content performance boost, particularly noticeable on legacy platforms
Established new platform as the second highest-performing social channel within the first year
The impact.
This initiative not only elevated audience engagement significantly but provided a scalable framework for rapidly adapting to new social media opportunities, underscoring the value of empowering internal talent and leveraging Agile methodologies.
Contact us.
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