Chris Downey, CMO

After 25 years working inside some of the biggest names in tech — including Microsoft, Dell, IBM, and Advanced Micro Devices — I decided it was time to build something of my own. I’ve led social, digital, paid, and performance marketing for enterprise teams across the industry. But looking back, my time at IBM Security stands out as the most rewarding chapter. Cybersecurity is fast-moving, complex, and deeply mission-driven... and I missed it.

So here I am, running my own shop as a Fractional Chief Marketing Officer. I bring big tech experience, startup scrappiness, and a love for helping founders turn early momentum into scalable, strategic growth. If you're building something in cybersecurity, I’d love to help make your marketing work harder — and smarter — for your business.

Chris Downey, Fractional CMO for Cybersecurity

What’s in a name?

Reverb Strategic icon

Naming a company is no small thing, especially in 2025, when it feels like every great domain has already been claimed. But I knew I wanted a name that captured the kind of marketing I believe in: work that doesn’t just make noise, but creates reverberations. Marketing that leaves a lasting, meaningful impact on the industry, on customers, and on the business itself.

Reverb (both the word and the iconography) spoke to that idea. And as someone who’s called Austin, Texas — the Live Music Capital of the World — home for nearly 15 years, with a deep love for music and a habit of picking up the guitar whenever I can, the name carried personal weight too.

So here I am: launching Reverb Strategic Marketing. Built on experience. Backed by purpose. Tuned for results that resonate.

Contact us

For general inquiries, please fill out the form here. I typically respond within 24 hours. If you’re ready to book your free no-pressure consultation you can book it now.