3X Enterprise Engagement
How We Activated Executive Advocacy for a Leading Global Semiconductor Company and Tripled Engagement with the Forbes 2000
Who are they?
The company
A leading global semiconductor company powering high-performance computing and graphics solutions. Its technologies support everything from cloud infrastructure to gaming experiences. With a growing focus on enterprise, the company drives innovation that delivers performance, efficiency, and measurable business impact.
The situation
The company was undergoing a major shift from consumer to enterprise markets, aiming to double revenue by targeting Forbes 2000 companies and capitalizing on the explosive demand for AI and data center solutions.
Failure to reach enterprise buyers meant risking a miss on in-year revenue goals in a fast-moving, highly competitive space.
The problem
Their executive and seller presence on LinkedIn wasn’t built to engage enterprise buyers. Without a clear strategy, proper enablement, or visibility into performance, they lacked the tools to influence decision-makers or create demand in the right accounts.
The solution.
What we did
We built a LinkedIn-based executive and employee advocacy program aligned to our Forbes 2000 targets.
We developed a scalable content strategy, trained sellers and execs on platform best practices, integrated the program with Salesforce for visibility, and established clear KPIs to track engagement and adoption.
The results
We drove measurable impact in just 90 days, setting the foundation for long-term success.
Tripled engagement with Forbes 2000 accounts on LinkedIn
Onboarded the CEO and helped them earn LinkedIn Top Voice recognition
Trained all North America commercial sellers, covering 50%+ of revenue opportunity
Established scalable analytics to track performance and optimize
The impact.
With a focused advocacy program in place, the company was better equipped to influence enterprise buyers, elevate brand leadership on LinkedIn, and drive engagement that directly supported revenue growth goals with Forbes 2000 companies.
Contact us.
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